A company hiring ten people to test an AI-guided masturbation feature is not running a study. It is running a marketing campaign, and the trade press is the unpaid distribution layer.
Everyone is scoring WWDC on who shipped voice AI first. The more interesting question is who can ship one that still works the same way in three years.
Seventy-three poisoned Microsoft packages and a self-replicating stealer that fires the moment an AI agent opens them. The threat model just shifted, and most companies have not noticed.
A leaked internal memo reportedly frames engagement as Microsoft's north star for its AI assistant. The interesting question is not whether that is cynical. It is what it tells you about the economics of the product.